Analysis of Advert: The Killers

• The bands name, The Killers, is written in large, bright letters against a dark background at the top of the frame, showing their status and fame in the music industry.
• By using short, bullet words such as "greatest" and "hits" the poster is subtly giving the viewer a review of the album and a positive review provokes people into buying it.
• The font is unique to The Killers and relates to their physical album art, so the viewer will already be familiar with the album cover when they purchase it.
• It is their trade mark font, seeing the word created with small circles that provide the image of the band's name in lights. This font style and the imagery it invokes hightens the band's status as it suggests they are famous enough to have their name illuminated.
• The colour purple is carried through the entire poster, starting dark at the top of the advert, around the bands name, and continuing through the image of the Royal Albert Hall and to the bottom of the frame. Purple is associated with royalty and so by having this as the dominating colour in the advert, the band's status and fame is again being emphasised as it suggests they are worthy of such a suggestive title as royalty.
• The poster features the band biggest singles such as "Mr Brightside", "Read my mind" and "Somebody told me", which it is likely fan's or even those who are not would have heard. By featuring some of their most famous hits the viewer becomes curious as to what the rest of the album will be like and so may be enticed to purchase it.
• The easily recognisable Royal Albert Hall, a classic image, is shown to be situated in the desert, surrounded by cacti and sand. This almost uncomfortable combination of classic imagery and outlandish setting emphasises the unique quality of The Killer's music, showing the viewer that they are challenging the conventions of music and are literally like nothing they have seen before.
• The cacti and desert setting also link to many of their music videos they have released, such as "Human" and "Reasons unknown", again creating a link in the fan's mind between their music and the visuals of the poster.
• There is one image in the advert, standing solitary in the centre of the frame. This single image combined with the isolating composition may be symbolic of The Killer's music and general style, enforcing their status as individual artists.
• The image is of the Royal Albert Hall situated in a desert. This image is simplistic and minimalist and the bulk of the design is made up with the circles. This simplicity could be a metaphorical representation of the band's music and the band themselves, stating that what you see or hear is quite literally what you get.
• The image is not a photograph but a combination of mixed media which ties in with the conventions of indie-genre promotional posters as they often present images that are primarily art based.
• The fact that the artists themselves are not being used as a selling point allows the viewer to focus on the information presented to them, such as the release date. Instead of the visual aid of The Killer's it shows the Royal Albert Hall, which relates directly to the text and reinforces what the poster is actually promoting, a live album/ DVD from the Royal Albert Hall.